I just got played by a twitter hottie. But first, some background. If you follow my twitter stream, you may have noticed my three day Lady Gaga obsession.

Day 1: I discover Lady Gaga singing “acoustic” (i.e. her + her on an electric keyboard) and am blown away. Seriously, she can sing! Lord.

Day 2: In attempting to win over my Gaga hating (but nonetheless wonderiferous) girlfriend, I show her this video and then a few more “acoustic” Gaga songs. They’re awesome too. So I go and get her album.

Day 3: I listen to 2 tracks off the album and am very embarrassed to have publicly declared my love for the Gaga. I issue a twitter-retraction insisting that I do not love Gaga’s albums. Gawd. Gag me with a spoonful of mediocrity.

Day 4: I get a message from some twitter hottie saying I should retweet her tweet if I like these Lady Gaga glasses she’s linking to. Did I mention she was a hottie? Did I mention I’m new to twitter?

In fairness, I didn’t retweet. But I did think I’d made a friend and I went out of my way to peruse the website this company sent me. Now I have no idea whether that chick works there or if it’s just some big not-so-faceless company using some random gal’s face. But, I did feel like I was taken for a ride.

And I also realized that I’m way more willing to follow someone on twitter that is a hot girl. I’m not looking or anything. But I am a dude. And it seems that this dude, at least, abides twitter hotties. I’d wager I’m not alone.

The takeaway: the tools may be new but the same old tricks work for the same old reasons. Just remember that these days you’re stepping into a more personal sphere with those old tricks and, as such, you risk striking too close to home.