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Disruptive Innovation

The term disruptive technology was coined by Clayton M. Christensen [who later] replaced disruptive technology with the term disruptive innovation because he recognized that few technologies are intrinsically disruptive or sustaining in character. It is the strategy or business model that the technology enables that creates the disruptive impact. — Wikipedia

Disruptive Technology leaves horse drawn milk men in the dust
My favourite examples,

  • The affordable Model T Ford (not previous automobiles) disrupts the market for horse-drawn vehicles.
  • Digital photography disrupts the market for chemical photography.
  • Refrigerators disrupt market for ice houses and milk men.

This theory starts with the observation that technologies tend to get better at a faster rate than users’ needs increase. From this simple insight follows all kinds of interesting conclusions about how markets and products change over time.

22. Apr, 2010

1 Comment

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  1. Chris
    25. Apr, 2010 at 4:49 pm #

    I love how the “pure clean milk” is about four feet from the horse’s ass. Aww, the good old days…